Introduction

As we enter 2024, beauty trends for women in their 30s are becoming even more diverse. In our busy daily lives, the importance of self-care is being reaffirmed, and trending items continue to evolve. Women in their 30s often face stress from balancing work and family, as well as skin and hair concerns that increase with age, so self-care is an important time to refresh yourself and maintain your beauty. This time, we will introduce the latest beauty trends for 2024 as well as self-care items recommended for women in their 30s.

1. The importance of self-care and trends in 2024

1.1 What is self-care?

Self-care refers to activities you invest in yourself to keep your mind and body healthy and beautiful. Especially in your 30s, skin turnover slows down and signs of aging such as dryness, wrinkles, and age spots are more likely to appear. Hair is also susceptible to damage, so care is essential. The secret to maintaining healthy beauty is to choose self-care items that suit you in response to these age-specific changes.

1.2 Beauty trends in 2024

The beauty trends of 2024 are focused on natural beauty, sustainable products, and the latest skin and hair care that incorporates technology. Naturally derived ingredients and organic products are gaining popularity as people become more environmentally conscious, and ingredient transparency and sustainable production methods are also important factors. In addition, beauty devices that utilize AI and AR have become a hot topic, realizing more personalized self-care.

2. Skin care items: The latest items to brighten the skin of women in their 30s

2.1 Cream with retinol

Retinol is a very effective anti-aging ingredient. A type of vitamin A that promotes skin turnover and improves wrinkles, age spots, and loss of skin firmness. Night creams containing retinol are attracting attention as a trend in 2024. This cream works overnight to brighten and firm your skin the next morning.

2.2 Vitamin C serum

Vitamin C has high antioxidant properties, improves age spots and dullness, and brightens the skin. Vitamin C serum is extremely popular as a skin care item recommended for women in their 30s. In 2024, in addition to conventional vitamin C products, new vitamin C derivatives that are highly stable and gentle to the skin will be attracting attention. As a result, there are an increasing number of items that can be used safely even on sensitive skin, making it easier to incorporate them into your daily skin care routine.

2.3 Eye cream containing peptides

When you reach your 30s, you start to notice fine lines and sagging skin around your eyes. Peptides have the effect of promoting skin regeneration and assisting collagen production, making them ideal for eye care where signs of aging are a concern. The 2024 eye cream contains not only peptides, but also hyaluronic acid and ceramides to keep the eye area supple while replenishing moisture.

3. Hair care items: To grow healthy and beautiful hair

3.1 Scalp massage device

Women in their 30s are more likely to lose their scalp health due to stress and environmental influences. Scalp massage devices are attracting attention as a hair care trend in 2024. These devices support healthy hair growth by using vibrations and electrical stimulation to increase blood circulation to the scalp and deliver nutrients to the hair roots. Furthermore, it has a relaxing effect and is used as part of self-care to relieve daily fatigue.

3.2 Sustainable shampoo and conditioner

With increasing environmental awareness, sustainable hair care items will be at the center of trends in 2024. Cruelty-free products that are not tested on animals and products that use recyclable packaging are especially popular. Shampoos and conditioners made with naturally derived ingredients are gentle on hair and scalp, repairing damage while adding shine and body.

3.3 Hair oil and serum

When you reach your 30s, your hair becomes more prone to dryness and the ends of your hair become noticeably dry. Moisturizing hair oils and serums continue to be popular in 2024 hair care trends. Products based on natural oils, especially argan oil and coconut oil, moisturize your hair and keep it supple and shiny. Just use a small amount in your daily care to add shine and softness to your hair.

4. Whole body self-care: Items to refresh your mind and body

4.1 Aroma Diffuser

Self-care is not only important for your skin and hair, but also for your mind. Aroma diffusers will continue to be popular in 2024 as an easy and relaxing item at home. Diffusers with relaxing essential oils such as lavender and eucalyptus can help reduce stress and improve sleep quality. Especially when you are tired from work or housework, you can enjoy the scent and create your own soothing time.

4.2 Epsom Salt Bath

Epsom salt baths are a trend in 2024 as a form of self-care to soothe your tired body. Epsom salt helps eliminate waste products from the body and relieves muscle tension. Especially after long hours of desk work or exercise, taking a bath with Epsom salts will refresh your body and lead to a comfortable sleep.

4.3 Beauty drinks and supplements

Care from the inside is also essential to maintain beauty. Beauty drinks and supplements continue to attract attention as trends in 2024. In particular, drinks rich in collagen, hyaluronic acid, and vitamin C will help moisturize and firm your skin, as well as promote healthy hair and nails. It is a convenient self-care item for busy women as it can be easily taken even during busy daily life.

5. Beauty items using technology

5.1 Facial beauty device

Among the beauty trends of 2024, facial beauty devices that utilize technology are the focus of attention. Many devices are now available that use LED lights and microcurrent (weak current) to improve skin problems and increase firmness and elasticity. These devices are becoming increasingly popular as items that enhance self-care because they allow you to easily perform esthetic-like care at home.

5.2 AI skin care diagnosis app

Another notable trend in 2024 is AI-powered skin care diagnostic apps. Apps are popping up one after another that analyze your skin’s condition and suggest the best skin care products and care methods just by scanning your face with your smartphone. This allows you to easily implement self-care that suits your skin condition, improving the quality of your daily skin care.

Summary

The beauty trends of 2024 will be dominated by self-care items that incorporate natural beauty, sustainability, and advances in technology. Women in their 30s become sensitive to changes in their skin and hair, but by choosing self-care items that suit them and valuing daily care, they can achieve beauty that shines from within. Masu. Please refer to the items introduced this time and incorporate them into your self-care habits.

References

• Benefits of retinol in beauty: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2699641/
• Research on peptides and skin regeneration: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3583892/